diff --git a/release-please-config.json b/release-please-config.json
index 641f696a..dec480cf 100644
--- a/release-please-config.json
+++ b/release-please-config.json
@@ -4,7 +4,7 @@
   "include-v-in-tag": true,
   "separate-pull-requests": true,
   "pull-request-title-pattern": "chore: release ${version}",
-  "pull-request-header": "Automated release PR generated by release-please. Merging this PR cuts a new release and promotes `:stable`.",
+  "pull-request-header": "Automated release PR generated by release-please. Only the root `v*` release promotes `:stable`; `pkg/etl` publishes a Go module tag only.",
   "changelog-path": "CHANGELOG.md",
   "changelog-sections": [
     { "type": "feat", "section": "Features" },
@@ -33,6 +33,7 @@
       "component": "pkg/etl",
       "include-component-in-tag": true,
       "tag-separator": "/",
+      "pull-request-title-pattern": "chore(pkg/etl): release ${version}",
       "extra-files": [
         { "type": "generic", "path": "go.mod" }
       ]