From e78838ced0b4af2078a06810d57231a9e7afa620 Mon Sep 17 00:00:00 2001 From: tcrawford-SP <57264374+tcrawford-SP@users.noreply.github.com> Date: Tue, 21 Dec 2021 15:55:49 -0500 Subject: [PATCH 1/4] Update ip-warm-up-overview.md --- content/docs/deliverability/ip-warm-up-overview.md | 11 +++++++++++ 1 file changed, 11 insertions(+) diff --git a/content/docs/deliverability/ip-warm-up-overview.md b/content/docs/deliverability/ip-warm-up-overview.md index d1c78a56b..316c577f0 100644 --- a/content/docs/deliverability/ip-warm-up-overview.md +++ b/content/docs/deliverability/ip-warm-up-overview.md @@ -16,6 +16,17 @@ SparkPost recommends starting off with your best performing messages - those to During the Warm-up phase the more consistent you are with volume, frequency, complaint and bounce levels, the faster you will establish a positive sending reputation. If you send infrequently - anything less than weekly - it will take more time to build a positive sender reputation. +### How many IP’s do I need? + +This is a question that we hear a lot and there isn’t a one-size-fits-all answer. Here are a few questions to ask yourself to help you determine just how many IP’s are needed to support your sending program. And if you need more help, please login and create a ticket. + +1. How many unique message streams do I have? + *Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example. + *Other message stream examples: transactional, marketing, individual brands, regions, etc. +2. What is the maximum volume that I need to send in a single day for each message stream? + *A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP. + *Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability. + ### IP Warm-up Plan **Key to Success** From f942ac6deba53c39cc080bddd79a47334ff174b8 Mon Sep 17 00:00:00 2001 From: tcrawford-SP <57264374+tcrawford-SP@users.noreply.github.com> Date: Tue, 21 Dec 2021 16:34:06 -0500 Subject: [PATCH 2/4] Update ip-warm-up-overview.md --- content/docs/deliverability/ip-warm-up-overview.md | 8 ++++---- 1 file changed, 4 insertions(+), 4 deletions(-) diff --git a/content/docs/deliverability/ip-warm-up-overview.md b/content/docs/deliverability/ip-warm-up-overview.md index 316c577f0..3e6e0604c 100644 --- a/content/docs/deliverability/ip-warm-up-overview.md +++ b/content/docs/deliverability/ip-warm-up-overview.md @@ -21,11 +21,11 @@ During the Warm-up phase the more consistent you are with volume, frequency, com This is a question that we hear a lot and there isn’t a one-size-fits-all answer. Here are a few questions to ask yourself to help you determine just how many IP’s are needed to support your sending program. And if you need more help, please login and create a ticket. 1. How many unique message streams do I have? - *Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example. - *Other message stream examples: transactional, marketing, individual brands, regions, etc. + * Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example. + * Other message stream examples: transactional, marketing, individual brands, regions, etc. 2. What is the maximum volume that I need to send in a single day for each message stream? - *A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP. - *Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability. + * A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP. + * Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability. ### IP Warm-up Plan From a20d1631eb173f1e5cfa9560bf7131f248c2e480 Mon Sep 17 00:00:00 2001 From: Brian Kemper Date: Wed, 22 Dec 2021 09:04:35 -0500 Subject: [PATCH 3/4] Adjust spacing on sub-bullets --- content/docs/deliverability/ip-warm-up-overview.md | 10 +++++----- 1 file changed, 5 insertions(+), 5 deletions(-) diff --git a/content/docs/deliverability/ip-warm-up-overview.md b/content/docs/deliverability/ip-warm-up-overview.md index 3e6e0604c..8b25fa8e8 100644 --- a/content/docs/deliverability/ip-warm-up-overview.md +++ b/content/docs/deliverability/ip-warm-up-overview.md @@ -20,12 +20,12 @@ During the Warm-up phase the more consistent you are with volume, frequency, com This is a question that we hear a lot and there isn’t a one-size-fits-all answer. Here are a few questions to ask yourself to help you determine just how many IP’s are needed to support your sending program. And if you need more help, please login and create a ticket. -1. How many unique message streams do I have? - * Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example. - * Other message stream examples: transactional, marketing, individual brands, regions, etc. +1. How many unique message streams do I have? + * Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example. + * Other message stream examples: transactional, marketing, individual brands, regions, etc. 2. What is the maximum volume that I need to send in a single day for each message stream? - * A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP. - * Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability. + * A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP. + * Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability. ### IP Warm-up Plan From 35b80df000bb93b320cd9c22279b321bf3a389f3 Mon Sep 17 00:00:00 2001 From: Brian Kemper Date: Wed, 22 Dec 2021 11:34:36 -0500 Subject: [PATCH 4/4] Really fix the spacing issue --- content/docs/deliverability/ip-warm-up-overview.md | 8 ++++---- 1 file changed, 4 insertions(+), 4 deletions(-) diff --git a/content/docs/deliverability/ip-warm-up-overview.md b/content/docs/deliverability/ip-warm-up-overview.md index 8b25fa8e8..a250827f7 100644 --- a/content/docs/deliverability/ip-warm-up-overview.md +++ b/content/docs/deliverability/ip-warm-up-overview.md @@ -21,11 +21,11 @@ During the Warm-up phase the more consistent you are with volume, frequency, com This is a question that we hear a lot and there isn’t a one-size-fits-all answer. Here are a few questions to ask yourself to help you determine just how many IP’s are needed to support your sending program. And if you need more help, please login and create a ticket. 1. How many unique message streams do I have? - * Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example. - * Other message stream examples: transactional, marketing, individual brands, regions, etc. + * Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example. + * Other message stream examples: transactional, marketing, individual brands, regions, etc. 2. What is the maximum volume that I need to send in a single day for each message stream? - * A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP. - * Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability. + * A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP. + * Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability. ### IP Warm-up Plan