diff --git a/en-US/Design.xml b/en-US/Design.xml
index 4648444..8d9963c 100644
--- a/en-US/Design.xml
+++ b/en-US/Design.xml
@@ -47,13 +47,52 @@
- Verbs in Titles
+ Writing Effective Titles
- Usually, you start a title with the gerund form of a verb, which ends with "-ing", for example "Creating Branches". Choose a verb that refers to specific actions that users take, such as "Configuring", "Creating", "Installing", and "Merging".
+ Use a title that represents the content.
- The gerund verb form is not always required. For example, avoid verbs such as "Describing", "Introducing", and "Understanding", because they add little value. Instead, use a more specific verb or omit the verb. For example, instead of "Describing Initial Git Configuration", you can use "Initial Git Configuration".
+ Typically, the "ing" form of a verb is a good way to title larger chunks of content such as chapters and sections, for example "Creating Branches". Choose a verb that refers to specific actions that users take, such as "Configuring", "Creating", "Installing", and "Merging".
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+ Activities and subtasks that the user should perform can alternatively use an imperative verb for clarity. Imperative verbs are prescriptive, such as "Create" or "Delete". Example: "Assess the Health of an OpenShift Cluster".
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+ In some cases, a verb might not be appropriate because the content is purely informational. Instead of using a vague verb like "Understanding", "Describing", "Introducing", or "Exploring", either use a more specific verb, or use a noun phrase instead of a verb. A noun phrase is descriptive and omits a verb, for example "Installation Overview" or "The OpenShift Web Console."
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+ Example
+ Improvement
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+ Understanding OpenShift Users and Groups
+ OpenShift Users and Groups
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+ Introducing Cluster Updates
+ Cluster Updates
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+ In training content, avoid using a verb such as "Discussing" or "Demonstrating" in objectives for students. Such verbs might refer instead to what the instructor or the course content covers, or to a student group activity in class.
See the IBM Style Guide for more information.