Why we built AdCP
The advertising ecosystem is fragmented. Every platform has its own API, its own workflow, its own reporting format. Media buyers and agencies waste countless hours navigating this complexity.
The Integration Problem
Each new platform requires custom integration work. APIs change, documentation varies, and maintenance never ends. Teams spend more time on plumbing than on strategy.
The Discovery Problem
Inventory is scattered across platforms with different taxonomies and targeting options. Finding the right audiences means learning multiple systems and manually comparing options.
The Automation Problem
AI agents and automation tools can't easily interact with advertising platforms. Each integration is bespoke, limiting the potential of AI-powered workflows.
We believe there's a better way. A single protocol that any platform can implement and any tool can use. An open standard that makes advertising technology work together, not against each other.
Founding Members
Launch Members
One protocol. Every platform. Total control.
AdCP is the open standard that unifies advertising workflows across all platforms.
Think of it as the USB-C of advertising technology.
Before AdCP
- 15+ different platform APIs
- Months of custom integration
- Manual data reconciliation
- Fragmented reporting
- Vendor lock-in
With AdCP
- One unified interface
- Deploy in days
- Automated workflows
- Consolidated analytics
- Complete flexibility
See the difference
Traditional Workflow
1. Log into Platform A
2. Search for audiences (30 min)
3. Export to spreadsheet
4. Log into Platform B
5. Manually recreate targeting
6. Wait for approval (2 days)
7. Repeat for 10 more platforms...AdCP Workflow
"Find sports enthusiasts with
high purchase intent, compare
prices across all platforms,
and activate the best option."
✓ Done in minutesEverything you need, production-ready
AdCP v2.3.0 includes a complete suite of capabilities for modern advertising workflows.
🛒 Media Buy Protocol
Complete campaign lifecycle management with 9 core tasks:
get_products- Discover inventory with natural languagecreate_media_buy- Launch campaigns across platformsget_media_buy_delivery- Real-time performance metrics- Plus sync, update, feedback, and more
🎨 Creative Protocol
AI-powered creative generation and management:
build_creative- Generate creatives from briefspreview_creative- Visual preview generationlist_creative_formats- Discover format specs- Standard formats library included
📊 Signals Protocol
First-party data integration:
get_signals- Discover available signalsactivate_signal- Activate for campaigns- Privacy-first audience building
- Platform-agnostic data sharing
⚡ Protocol Features
Enterprise-ready infrastructure:
- MCP & A2A protocol support
- Async workflows with webhooks
- Human-in-the-loop approval
- JSON Schema validation
How AdCP works
Built on the Model Context Protocol (MCP), AdCP provides a unified interface for advertising operations across any platform.
Discovery
Use natural language to describe your target audience. AdCP searches across all connected platforms to find matching inventory and audiences.
"Find sports enthusiasts interested in running gear"Comparison
Get standardized results from all platforms in a consistent format. Compare pricing, reach, and targeting capabilities side by side.
Platform A: $12 CPM • 2.3M reach
Platform B: $18 CPM • 4.1M reach
Platform C: $9 CPM • 1.8M reachActivation
Launch campaigns across multiple platforms with a single command. AdCP handles the technical details while maintaining platform-specific optimizations.
"Activate on Platform B with $10,000 budget"Management
Monitor performance, adjust budgets, and generate reports across all platforms from one interface. Set up automated rules and alerts.
"Show performance metrics for all active campaigns"Ready to join the revolution?
Whether you're a platform provider or an advertiser, AdCP is your path to the future of advertising.
Platform Providers
Make your inventory accessible to every AI assistant and automation platform.
- Enable AI-powered workflows for your inventory
- Simplify integration with a standard protocol
- Reach new customers through automation platforms
Open source • MIT licensed
Advertisers & Agencies
Start using natural language to manage campaigns across all platforms.
- Manage campaigns with natural language
- Access unified analytics across platforms
- Build on open standards, avoid vendor lock-in
Documentation & guides
Join the conversation
AdCP is an open standard developed in collaboration with the advertising community. We're building this together, and your input matters.
Open Development
All development happens in the open on GitHub. Watch progress, submit issues, and contribute code.
Working Group
Join monthly meetings to discuss protocol evolution, implementation challenges, and future directions.
Implementation Support
Get help implementing AdCP for your platform or building tools that use the protocol.