diff --git a/src/components/block/api.ts b/src/components/block/api.ts
index d760ab63e..c6fff254e 100644
--- a/src/components/block/api.ts
+++ b/src/components/block/api.ts
@@ -104,6 +104,16 @@ function BlockAPI(
       return block.save();
     },
 
+    /**
+     * Update Block data
+     *
+     * @param {BlockToolData} data - data to update
+     * @returns {Promise<boolean>}
+     */
+    update(data: BlockToolData): Promise<boolean> {
+      return block.update(data);
+    },
+
     /**
      * Validate Block data
      *
diff --git a/src/components/block/index.ts b/src/components/block/index.ts
index 642ed4830..fbbb4e6ad 100644
--- a/src/components/block/index.ts
+++ b/src/components/block/index.ts
@@ -78,6 +78,7 @@ export enum BlockToolAPI {
   RENDERED = 'rendered',
   MOVED = 'moved',
   UPDATED = 'updated',
+  UPDATE = 'update',
   REMOVED = 'removed',
   // eslint-disable-next-line @typescript-eslint/naming-convention
   ON_PASTE = 'onPaste',
@@ -600,6 +601,21 @@ export default class Block extends EventsDispatcher<BlockEvents> {
     await this.toolInstance.merge(data);
   }
 
+  /**
+   * Call plugins update method
+   *
+   * @param {BlockToolData} data - data to update
+   */
+  public async update(data: BlockToolData): Promise<boolean> {
+    let updated = false;
+
+    if (this.toolInstance.update instanceof Function) {
+      updated = await this.toolInstance.update(data);
+    }
+
+    return updated;
+  }
+
   /**
    * Extracts data from Block
    * Groups Tool's save processing time
diff --git a/src/components/modules/api/blocks.ts b/src/components/modules/api/blocks.ts
index a711d52fd..fa01e8faa 100644
--- a/src/components/modules/api/blocks.ts
+++ b/src/components/modules/api/blocks.ts
@@ -298,15 +298,9 @@ export default class BlocksAPI extends Module {
       return;
     }
 
-    const blockIndex = BlockManager.getBlockIndex(block);
-
-    BlockManager.insert({
+    BlockManager.update({
       id: block.id,
-      tool: block.name,
       data,
-      index: blockIndex,
-      replace: true,
-      tunes: block.tunes,
     });
   };
 }
diff --git a/src/components/modules/blockManager.ts b/src/components/modules/blockManager.ts
index fb5f30399..c012e2c0a 100644
--- a/src/components/modules/blockManager.ts
+++ b/src/components/modules/blockManager.ts
@@ -321,6 +321,62 @@ export default class BlockManager extends Module {
     return block;
   }
 
+  /**
+   * Update block by id
+   *
+   * keep the tool name
+   * only update data of block
+   *
+   * @param {object} options - insert options
+   * @param {string} [options.id] - block's unique id
+   * @param {object} [options.data] - plugin data
+   * @returns {void}
+   */
+  public update({
+    id = undefined,
+    data = {},
+  }: {
+    id?: string;
+    data?: BlockToolData;
+  } = {}): void {
+    const block = this.blocks.find(item => item.id === id);
+
+    if (block.update(data)) {
+      this.blockDidMutated(BlockMutationType.Changed, block, {
+        id,
+      });
+
+      return;
+    }
+
+    const index = this._blocks.array.findIndex(item => item.id === id);
+
+    if (index === -1) {
+      _.log(`blockManamger.update(): invalid index of block id: ${id}`, 'warn');
+
+      return;
+    }
+
+    const tool = this._blocks[index].tool.name;
+    const newBlock = this.composeBlock({
+      id,
+      tool,
+      data,
+      tunes: {},
+    });
+
+    this._blocks.insert(index, newBlock, true);
+
+    /**
+     * Force call of didMutated event on Block changed
+     */
+    this.blockDidMutated(BlockMutationType.Changed, newBlock, {
+      id,
+    });
+
+    return;
+  }
+
   /**
    * Replace current working block
    *
diff --git a/types/api/block.d.ts b/types/api/block.d.ts
index c20e46222..97f174f94 100644
--- a/types/api/block.d.ts
+++ b/types/api/block.d.ts
@@ -59,6 +59,15 @@ export interface BlockAPI {
    */
   save(): Promise<void|SavedData>;
 
+  /**
+   * Update Block data
+   *
+   * @param {BlockToolData} data
+   *
+   * @return {Promise<boolean>}
+   */
+  update(data: BlockToolData): Promise<boolean>;
+
   /**
    * Validate Block data
    *
diff --git a/types/tools/block-tool.d.ts b/types/tools/block-tool.d.ts
index 8c9bb858a..d6e94bfb6 100644
--- a/types/tools/block-tool.d.ts
+++ b/types/tools/block-tool.d.ts
@@ -43,6 +43,12 @@ export interface BlockTool extends BaseTool {
    */
   merge?(blockData: BlockToolData): void;
 
+  /**
+   * Method that specified how to update Block's data.
+   * @param {BlockToolData} blockData
+   */
+  update?(blockData: BlockToolData): boolean;
+
   /**
    * On paste callback. Fired when pasted content can be substituted by a Tool
    * @param {PasteEvent} event