diff --git a/src/pipeline/pipeline.rs b/src/pipeline/pipeline.rs
index caeff58..67285e8 100644
--- a/src/pipeline/pipeline.rs
+++ b/src/pipeline/pipeline.rs
@@ -1,6 +1,7 @@
 use std::collections::HashMap;
 
 use anyhow::Result;
+use tracing::debug;
 
 use super::step::PipelineStep;
 use crate::config::OutputType;
@@ -118,7 +119,12 @@ impl Pipeline {
     pub fn run_steps(&self, input: String) -> Result<String> {
         let mut current = input;
         for step in &self.steps {
+            let name = step.name();
+            debug!(step = %name, "Starting pipeline step");
+            let start = std::time::Instant::now();
             current = step.execute(current)?;
+            let elapsed = start.elapsed();
+            debug!(step = %name, duration_ms = elapsed.as_millis(), "Pipeline step completed");
         }
         Ok(current)
     }
@@ -129,8 +135,20 @@ impl Pipeline {
     /// `input → transforms → steps`.  It is equivalent to calling
     /// [`Pipeline::run_transforms`] followed by [`Pipeline::run_steps`].
     pub fn run(&self, input: String) -> Result<String> {
+        let transform_start = std::time::Instant::now();
         let transformed = self.run_transforms(input)?;
-        self.run_steps(transformed)
+        let transform_elapsed = transform_start.elapsed();
+        debug!(duration_ms = transform_elapsed.as_millis(), "Transform phase completed");
+
+        let steps_start = std::time::Instant::now();
+        let result = self.run_steps(transformed)?;
+        let steps_elapsed = steps_start.elapsed();
+        debug!(duration_ms = steps_elapsed.as_millis(), "Step phase completed");
+
+        let total_elapsed = transform_start.elapsed();
+        debug!(duration_ms = total_elapsed.as_millis(), "Pipeline execution completed");
+
+        Ok(result)
     }
 }
 
@@ -421,4 +439,49 @@ mod tests {
         // AlwaysFails is skipped and its input is passed through unchanged.
         assert_eq!(result.unwrap(), "plain text");
     }
+
+    // ── Timing and performance tracing tests ─────────────────────────────────
+
+    #[test]
+    fn test_step_default_name_is_pipeline_step() {
+        let step = AppendStep(" x".to_string());
+        assert_eq!(step.name(), "PipelineStep");
+    }
+
+    #[test]
+    fn test_step_custom_name() {
+        struct NamedStep;
+        impl PipelineStep for NamedStep {
+            fn name(&self) -> &str {
+                "NamedStep"
+            }
+            fn execute(&self, input: String) -> Result<String> {
+                Ok(input)
+            }
+        }
+        let step = NamedStep;
+        assert_eq!(step.name(), "NamedStep");
+    }
+
+    #[test]
+    fn test_run_steps_completes_and_returns_correct_output() {
+        // Verifies that adding timing instrumentation didn't break run_steps correctness.
+        let mut pipeline = Pipeline::new();
+        pipeline
+            .add_step(Box::new(AppendStep(" a".to_string())))
+            .add_step(Box::new(AppendStep(" b".to_string())));
+        let result = pipeline.run_steps("start".to_string()).unwrap();
+        assert_eq!(result, "start a b");
+    }
+
+    #[test]
+    fn test_run_pipeline_timing_does_not_affect_output() {
+        // Verifies that the timing wrappers in run() don't alter correctness.
+        let mut pipeline = Pipeline::new();
+        pipeline
+            .add_transform(Box::new(AppendTransform(" t".to_string())))
+            .add_step(Box::new(AppendStep(" s".to_string())));
+        let result = pipeline.run("input".to_string()).unwrap();
+        assert_eq!(result, "input t s");
+    }
 }
diff --git a/src/pipeline/step.rs b/src/pipeline/step.rs
index 0d0fc86..35aa395 100644
--- a/src/pipeline/step.rs
+++ b/src/pipeline/step.rs
@@ -1,5 +1,13 @@
 use anyhow::Result;
 
 pub trait PipelineStep {
+    /// Human-readable name for this step, used in log messages and performance traces.
+    ///
+    /// Override this in concrete step types to make timing diagnostics more
+    /// actionable (e.g. `"HtmlStep"` instead of the generic `"PipelineStep"`).
+    fn name(&self) -> &str {
+        "PipelineStep"
+    }
+
     fn execute(&self, input: String) -> Result<String>;
 }
diff --git a/src/pipeline/strategy_step.rs b/src/pipeline/strategy_step.rs
index f837f5c..535c3e7 100644
--- a/src/pipeline/strategy_step.rs
+++ b/src/pipeline/strategy_step.rs
@@ -83,6 +83,10 @@ impl StrategyStep {
 }
 
 impl PipelineStep for StrategyStep {
+    fn name(&self) -> &str {
+        "StrategyStep"
+    }
+
     fn execute(&self, input: String) -> Result<String> {
         info!(output = %self.output_path, "Executing strategy step");
         let temp_file = TempFile::with_content(input.as_bytes())?;
@@ -276,4 +280,10 @@ mod tests {
         assert_eq!(result, "Hello [emoji] World");
         assert!(!result.contains('😀'), "emoji should have been replaced by the transform");
     }
+
+    #[test]
+    fn test_strategy_step_name() {
+        let step = make_step(Box::new(AlwaysOkStrategy), "/tmp/out.html");
+        assert_eq!(step.name(), "StrategyStep");
+    }
 }
diff --git a/src/transforms/registry.rs b/src/transforms/registry.rs
index 75b5d98..322c41e 100644
--- a/src/transforms/registry.rs
+++ b/src/transforms/registry.rs
@@ -80,6 +80,7 @@ impl TransformRegistry {
             let name = transform.name();
             debug!(transform = %name, "Starting transform");
 
+            let start = std::time::Instant::now();
             if self.failure_mode == FailureMode::FailFast {
                 current = transform
                     .apply(current)
@@ -109,8 +110,8 @@ impl TransformRegistry {
                     }
                 }
             }
-
-            debug!(transform = %name, "Transform completed");
+            let elapsed = start.elapsed();
+            debug!(transform = %name, duration_ms = elapsed.as_millis(), "Transform completed");
         }
         Ok(current)
     }