diff --git a/setup.py b/setup.py
index 93cbe4d..c8fac46 100644
--- a/setup.py
+++ b/setup.py
@@ -10,6 +10,7 @@
     version=version,
     description="Pure python memcached client",
     long_description=open("README.md").read(),
+    long_description_content_type="text/markdown",
     author="Evan Martin",
     author_email="martine@danga.com",
     maintainer="Sean Reifschneider",