resume/index.html at main · lobolabshq-hash/resume · GitHub

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  <meta name="description" content="Eduardo Whittington — Creative Strategist, Paid Social. Performance creative end to end for DTC and CPG.">
  <title>Eduardo Whittington — Creative Strategist, Paid Social</title>
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      <h1>Eduardo Whittington</h1>
      <p class="tagline">Creative Strategist, Paid Social</p>
      <p class="location">Ridgefield Park, NJ</p>
      <nav class="contact-links">
        <a href="mailto:Eduardo.whittington@gmail.com">Eduardo.whittington@gmail.com</a>
        <a href="tel:+19733933001">973-393-3001</a>
        <a href="https://www.linkedin.com/in/eduardo-whittington-1174a544/" target="_blank" rel="noopener">LinkedIn</a>
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    <section class="summary">
      <h2>Summary</h2>
      <p>Creative strategist focused on building brands through performance creative and strong storytelling. I develop campaigns end to end, from concept and scripting to creator direction, production oversight, and ongoing iteration based on real results. Alongside the creative work, I design AI-supported workflows using tools like n8n and OpenClaw to streamline research, content development, and documentation while keeping taste, judgment, and brand voice firmly human led.</p>
    </section>

    <section class="skills">
      <h2>Core Skills</h2>
      <ul class="skill-grid">
        <li>Paid Social Creative Strategy (Meta, TikTok)</li>
        <li>Concepting, Hooks, Scripting, Iteration Loops</li>
        <li>Creator and Editor Briefing, Production Oversight</li>
        <li>Persona Research and Audience Expansion</li>
        <li>Creative Testing Frameworks and Learnings</li>
        <li>Creative Ops: briefs, calendars, scorecards, asset libraries</li>
        <li>AI-Enabled Workflow Automation (n8n, OpenClaw)</li>
        <li>Multi-model routing and pipeline design</li>
      </ul>
    </section>

    <section class="ai-workflow">
      <h2>AI & Digital Workflow <span class="sub">(Human-Led)</span></h2>
      <p>Built a local-first, open-source, always-on personal AI agent that runs 24/7 and supports creative operations. The system orchestrates research, angle development, hook generation, script variants, and brief packaging using n8n and OpenClaw with multi-model routing. AI accelerates exploration and throughput; final decisions remain human-led. <strong>AI is a tool, not a crutch.</strong> It increases speed to test without sacrificing brand voice or quality.</p>
    </section>

    <section class="experience">
      <h2>Experience</h2>

      <article class="job">
        <div class="job-header">
          <h3>Pixel and Shovel</h3>
          <span class="role">Creative Director & Creative Strategist</span>
          <span class="meta">NY / NJ · 2022 – Present</span>
        </div>
        <p class="job-link"><a href="https://www.pixelandshovel.com/" target="_blank" rel="noopener">pixelandshovel.com</a></p>
        <ul>
          <li>Lead creative strategy and production for consumer brands, translating positioning into platform-native creative systems.</li>
          <li>Develop paid social creative concepts, hooks, and scripts; guide production through clear briefs and review cycles.</li>
          <li>Build repeatable creative-ops workflows: brief templates, shot lists, approval loops, iteration logs.</li>
          <li>Partner with growth-minded stakeholders to interpret results and create the next wave of variants.</li>
          <li>Implement AI-enabled creative pipelines to accelerate research, scripting, and variant generation while maintaining human-led taste and brand voice.</li>
        </ul>
      </article>

      <article class="job">
        <div class="job-header">
          <h3>Lobo</h3>
          <span class="role">Co-Founder & Creative Director (CPG Brand)</span>
          <span class="meta">2019 – Present</span>
        </div>
        <p class="job-link"><a href="http://www.lobocannagar.com" target="_blank" rel="noopener">Lobo Cannagar</a> · <a href="https://www.forbes.com/sites/warrenbobrow/2019/02/01/lobo-craft-made-cannagars-for-luxury-aficionados/" target="_blank" rel="noopener">Press: Forbes feature</a></p>
        <ul>
          <li>Own brand voice, product storytelling, packaging direction, and content strategy across launches and ongoing growth.</li>
          <li>Lead social-first creative development and production, including founder-led formats and performance-oriented creative iterations.</li>
          <li>Manage partnerships and activations with creators and retail partners, balancing authenticity with measurable outcomes.</li>
          <li>Build systems that keep output consistent under real-world constraints and tight timelines.</li>
        </ul>
      </article>

      <article class="job">
        <div class="job-header">
          <h3>Lobo Labs</h3>
          <span class="role">Founder, Production & R&D Lab Lead</span>
          <span class="meta">2018 – Present</span>
        </div>
        <p class="job-link"><a href="https://www.lobolabs.xyz/" target="_blank" rel="noopener">lobolabs.xyz</a></p>
        <ul>
          <li>Produce high-volume creative assets and product content while building systems to scale production quality.</li>
          <li>Develop new workflows and prototypes for creative production, including automation and AI-assisted creative operations.</li>
          <li>Maintain structured libraries for briefs, assets, learnings, and rapid iteration.</li>
        </ul>
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    </section>

    <section class="education">
      <h2>Education</h2>
      <p><strong>Bachelor of Arts, Education</strong> — Montclair State University, 2006</p>
    </section>

    <section class="links">
      <h2>Links</h2>
      <ul class="link-list">
        <li><a href="https://www.pixelandshovel.com/" target="_blank" rel="noopener">Pixel and Shovel</a></li>
        <li><a href="https://www.lobolabs.xyz/" target="_blank" rel="noopener">Lobo Labs</a></li>
        <li><a href="https://www.instagram.com/lobolabs.xyz/" target="_blank" rel="noopener">Instagram — Lobo Labs</a></li>
        <li><a href="https://www.instagram.com/rollwithlobo/" target="_blank" rel="noopener">Instagram — Roll With Lobo</a></li>
        <li><a href="https://www.youtube.com/channel/UCuXL4xvdk_bveulC-aRtPsg" target="_blank" rel="noopener">YouTube</a></li>
      </ul>
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      <p>Eduardo Whittington · Creative Strategist, Paid Social</p>
      <p><a href="mailto:Eduardo.whittington@gmail.com">Eduardo.whittington@gmail.com</a> · <a href="tel:+19733933001">973-393-3001</a> · <a href="https://www.linkedin.com/in/eduardo-whittington-1174a544/" target="_blank" rel="noopener">LinkedIn</a></p>
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