diff --git a/.github/workflows/docsite-publish-ghpages.yml b/.github/workflows/docsite-publish-ghpages.yml
index 6cc781319d398..3401e407df9b6 100644
--- a/.github/workflows/docsite-publish-ghpages.yml
+++ b/.github/workflows/docsite-publish-ghpages.yml
@@ -51,6 +51,8 @@ jobs:
 
       - name: Build storybook
         run: yarn workspace @fluentui/public-docsite-v9 build-storybook
+        env:
+          STORYBOOK_APPINSIGHTS_INSTRUMENTATION_KEY: ${{ secrets.STORYBOOK_APPINSIGHTS_INSTRUMENTATION_KEY }}
 
       - name: Upload Pages Artifact
         uses: actions/upload-pages-artifact@v1
diff --git a/apps/public-docsite-v9/.storybook/manager.js b/apps/public-docsite-v9/.storybook/manager.js
index 669391a0fd244..1d0b3de85f811 100644
--- a/apps/public-docsite-v9/.storybook/manager.js
+++ b/apps/public-docsite-v9/.storybook/manager.js
@@ -1,7 +1,41 @@
 import { addons } from '@storybook/addons';
 import fluentStorybookTheme from './theme';
+import { ApplicationInsights } from '@microsoft/applicationinsights-web';
+import { STORY_CHANGED, STORY_ERRORED, STORY_MISSING } from '@storybook/core-events';
 
 addons.setConfig({
   theme: fluentStorybookTheme,
   showPanel: false,
 });
+
+addons.register('application-insights', api => {
+  if (process.env.NODE_ENV === 'production') {
+    const { STORYBOOK_APPINSIGHTS_INSTRUMENTATION_KEY } = process.env;
+
+    if (STORYBOOK_APPINSIGHTS_INSTRUMENTATION_KEY) {
+      const appInsights = new ApplicationInsights({
+        config: {
+          connectionString: STORYBOOK_APPINSIGHTS_INSTRUMENTATION_KEY,
+          disableCookiesUsage: true,
+        },
+      });
+
+      appInsights.loadAppInsights();
+
+      const trackError = (/** @type {string | undefined} */ eventData) => {
+        appInsights.trackException({ exception: new Error(eventData) });
+      };
+
+      appInsights.trackPageView();
+
+      api.on(STORY_CHANGED, eventData => {
+        appInsights.trackPageView({ name: eventData });
+      });
+
+      api.on(STORY_ERRORED, trackError);
+      api.on(STORY_MISSING, trackError);
+    } else {
+      console.warn(`[application-insights] instrumentation key not found in window or env variable`);
+    }
+  }
+});
diff --git a/apps/public-docsite-v9/package.json b/apps/public-docsite-v9/package.json
index a14427594c743..a2be850bbf6d3 100644
--- a/apps/public-docsite-v9/package.json
+++ b/apps/public-docsite-v9/package.json
@@ -37,6 +37,7 @@
     "@fluentui/theme-designer": "*",
     "@fluentui/react-search-preview": "*",
     "@griffel/react": "^1.5.14",
+    "@microsoft/applicationinsights-web": "^3",
     "react": "17.0.2",
     "react-dom": "17.0.2",
     "react-window": "^1.8.6",
diff --git a/yarn.lock b/yarn.lock
index a78eb5713a00b..b6eb7014ec252 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -3096,6 +3096,102 @@
     source-map "~0.6.1"
     typescript "~4.7.4"
 
+"@microsoft/applicationinsights-analytics-js@3.0.2":
+  version "3.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-analytics-js/-/applicationinsights-analytics-js-3.0.2.tgz#eb6d3615b3b7866518d259066c93d0ab2b52174c"
+  integrity sha512-vrgEiT6cKC2Yb0Y6rCp9CXjFStlRZLI/IhIiBEGYaUfzoytLxUj6F/AizUDYBuNQfE+CTYe0jNyqf+RJgEMkJQ==
+  dependencies:
+    "@microsoft/applicationinsights-common" "3.0.2"
+    "@microsoft/applicationinsights-core-js" "3.0.2"
+    "@microsoft/applicationinsights-shims" "3.0.1"
+    "@microsoft/dynamicproto-js" "^2.0.2"
+    "@nevware21/ts-utils" ">= 0.9.5 < 2.x"
+
+"@microsoft/applicationinsights-channel-js@3.0.2":
+  version "3.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-channel-js/-/applicationinsights-channel-js-3.0.2.tgz#be49fbf74831c7b8c97950027c5052ea99d2a8a5"
+  integrity sha512-jDBNKbCHsJgmpv0CKNhJ/uN9ZphvfGdb93Svk+R4LjO8L3apNNMbDDPxBvXXi0uigRmA1TBcmyBG4IRKjabGhw==
+  dependencies:
+    "@microsoft/applicationinsights-common" "3.0.2"
+    "@microsoft/applicationinsights-core-js" "3.0.2"
+    "@microsoft/applicationinsights-shims" "3.0.1"
+    "@microsoft/dynamicproto-js" "^2.0.2"
+    "@nevware21/ts-async" ">= 0.2.4 < 2.x"
+    "@nevware21/ts-utils" ">= 0.9.5 < 2.x"
+
+"@microsoft/applicationinsights-common@3.0.2":
+  version "3.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-common/-/applicationinsights-common-3.0.2.tgz#37670bb07f4858ed41ff9759119e0759007d6e05"
+  integrity sha512-y+WXWop+OVim954Cu1uyYMnNx6PWO8okHpZIQi/1YSqtqaYdtJVPv4P0AVzwJdohxzVfgzKvqj9nec/VWqE2Zg==
+  dependencies:
+    "@microsoft/applicationinsights-core-js" "3.0.2"
+    "@microsoft/applicationinsights-shims" "3.0.1"
+    "@microsoft/dynamicproto-js" "^2.0.2"
+    "@nevware21/ts-utils" ">= 0.9.5 < 2.x"
+
+"@microsoft/applicationinsights-core-js@3.0.2":
+  version "3.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-core-js/-/applicationinsights-core-js-3.0.2.tgz#108e20df8c162bec92b1f66f9de2530a25d9f51a"
+  integrity sha512-WQhVhzlRlLDrQzn3OShCW/pL3BW5WC57t0oywSknX3q7lMzI3jDg7Ihh0iuIcNTzGCTbDkuqr4d6IjEDWIMtJQ==
+  dependencies:
+    "@microsoft/applicationinsights-shims" "3.0.1"
+    "@microsoft/dynamicproto-js" "^2.0.2"
+    "@nevware21/ts-async" ">= 0.2.4 < 2.x"
+    "@nevware21/ts-utils" ">= 0.9.5 < 2.x"
+
+"@microsoft/applicationinsights-dependencies-js@3.0.2":
+  version "3.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-dependencies-js/-/applicationinsights-dependencies-js-3.0.2.tgz#a50436519abdf4c4409d25806df481b7cd1c8848"
+  integrity sha512-b/YTonnbghg9DOFsLg4zdbYPafW8fPIzV+nZxfPPpxjA1LGvPhZz/zVx9YYWJg2RBXjojLQoJxLf1ro5eNGVig==
+  dependencies:
+    "@microsoft/applicationinsights-common" "3.0.2"
+    "@microsoft/applicationinsights-core-js" "3.0.2"
+    "@microsoft/applicationinsights-shims" "3.0.1"
+    "@microsoft/dynamicproto-js" "^2.0.2"
+    "@nevware21/ts-async" ">= 0.2.4 < 2.x"
+    "@nevware21/ts-utils" ">= 0.9.5 < 2.x"
+
+"@microsoft/applicationinsights-properties-js@3.0.2":
+  version "3.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-properties-js/-/applicationinsights-properties-js-3.0.2.tgz#3e92985a010ff74df9b827e4c98c807711005649"
+  integrity sha512-PFqicp8q4Tc0hqfPjwfqKo12gEqTk1l4lMyUUIU7ugE1XOuDkZcMPha05KnZWKj+F4zQXJcetcAHoVkyoyCFQw==
+  dependencies:
+    "@microsoft/applicationinsights-common" "3.0.2"
+    "@microsoft/applicationinsights-core-js" "3.0.2"
+    "@microsoft/applicationinsights-shims" "3.0.1"
+    "@microsoft/dynamicproto-js" "^2.0.2"
+    "@nevware21/ts-utils" ">= 0.9.5 < 2.x"
+
+"@microsoft/applicationinsights-shims@3.0.1":
+  version "3.0.1"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-shims/-/applicationinsights-shims-3.0.1.tgz#3865b73ace8405b9c4618cc5c571f2fe3876f06f"
+  integrity sha512-DKwboF47H1nb33rSUfjqI6ryX29v+2QWcTrRvcQDA32AZr5Ilkr7whOOSsD1aBzwqX0RJEIP1Z81jfE3NBm/Lg==
+  dependencies:
+    "@nevware21/ts-utils" ">= 0.9.4 < 2.x"
+
+"@microsoft/applicationinsights-web@^3":
+  version "3.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/applicationinsights-web/-/applicationinsights-web-3.0.2.tgz#f825b718fbffa921e2a32a7fb8da2dc905071ac6"
+  integrity sha512-pf2zz/3mmGy1RoyaiLZwhHoE2mFZ+AWR3Zf7xPW7HjTG7dEE4BnovNyW3f9Eu6WWkcHUAHmS/ATzqvVlpB3W6A==
+  dependencies:
+    "@microsoft/applicationinsights-analytics-js" "3.0.2"
+    "@microsoft/applicationinsights-channel-js" "3.0.2"
+    "@microsoft/applicationinsights-common" "3.0.2"
+    "@microsoft/applicationinsights-core-js" "3.0.2"
+    "@microsoft/applicationinsights-dependencies-js" "3.0.2"
+    "@microsoft/applicationinsights-properties-js" "3.0.2"
+    "@microsoft/applicationinsights-shims" "3.0.1"
+    "@microsoft/dynamicproto-js" "^2.0.2"
+    "@nevware21/ts-async" ">= 0.2.4 < 2.x"
+    "@nevware21/ts-utils" ">= 0.9.5 < 2.x"
+
+"@microsoft/dynamicproto-js@^2.0.2":
+  version "2.0.2"
+  resolved "https://registry.yarnpkg.com/@microsoft/dynamicproto-js/-/dynamicproto-js-2.0.2.tgz#e57fbec2e7067d48b7e8e1e1c1d354028ef718a6"
+  integrity sha512-MB8trWaFREpmb037k/d0bB7T2BP7Ai24w1e1tbz3ASLB0/lwphsq3Nq8S9I5AsI5vs4zAQT+SB5nC5/dLYTiOg==
+  dependencies:
+    "@nevware21/ts-utils" ">= 0.9.4 < 2.x"
+
 "@microsoft/eslint-plugin-sdl@0.1.9":
   version "0.1.9"
   resolved "https://registry.yarnpkg.com/@microsoft/eslint-plugin-sdl/-/eslint-plugin-sdl-0.1.9.tgz#6f831c5a039dccc37844197c5a67c7d1ca0dc8df"
@@ -3186,6 +3282,18 @@
     call-me-maybe "^1.0.1"
     glob-to-regexp "^0.3.0"
 
+"@nevware21/ts-async@>= 0.2.4 < 2.x":
+  version "0.2.6"
+  resolved "https://registry.yarnpkg.com/@nevware21/ts-async/-/ts-async-0.2.6.tgz#9fad1c4a56b01430b407d454817f68bb6ace92b0"
+  integrity sha512-NCUqEZSbsy7LVtKlUScd/eTst6djkWauLlzoIPVKCOxalEBdO8lrgNRIm4Xy68JNudNN5faqa2WA12X8m0BVhA==
+  dependencies:
+    "@nevware21/ts-utils" ">= 0.9.7 < 2.x"
+
+"@nevware21/ts-utils@>= 0.9.4 < 2.x", "@nevware21/ts-utils@>= 0.9.5 < 2.x", "@nevware21/ts-utils@>= 0.9.7 < 2.x":
+  version "0.9.8"
+  resolved "https://registry.yarnpkg.com/@nevware21/ts-utils/-/ts-utils-0.9.8.tgz#6db23211a5c7539d3b4362e273087effcfc7d2f8"
+  integrity sha512-kZ8s8hcn9jPVX/M7kSsBYrOGlHjqLahmxrG7QeKTk5paeVwfgKdvVCjj5Acb4UGb/ukU1G34U1Z3eb7bbVanyA==
+
 "@nodelib/fs.scandir@2.1.3":
   version "2.1.3"
   resolved "https://registry.yarnpkg.com/@nodelib/fs.scandir/-/fs.scandir-2.1.3.tgz#3a582bdb53804c6ba6d146579c46e52130cf4a3b"