diff --git a/.github/workflows/wheels.yml b/.github/workflows/wheels.yml
index be4040853a1..959fd0e26d7 100644
--- a/.github/workflows/wheels.yml
+++ b/.github/workflows/wheels.yml
@@ -125,6 +125,7 @@ jobs:
           CIBW_ARCHS: ${{ matrix.cibw_arch }}
           CIBW_BUILD: ${{ matrix.build }}
           CIBW_ENABLE: cpython-prerelease pypy
+          CIBW_ENVIRONMENT_PASS_LINUX: FORCE_COLOR
           MACOSX_DEPLOYMENT_TARGET: ${{ matrix.macosx_deployment_target }}
 
       - uses: actions/upload-artifact@043fb46d1a93c77aae656e7c1c64a875d1fc6a0a # v7.0.1
@@ -201,7 +202,7 @@ jobs:
             -v {project}:C:\pillow
             -v C:\cibw:C:\cibw
             -v %CD%\..\venv-test:%CD%\..\venv-test
-            -e CI -e GITHUB_ACTIONS
+            -e CI -e GITHUB_ACTIONS -e FORCE_COLOR
             mcr.microsoft.com/windows/servercore:ltsc2022
             powershell C:\pillow\.github\workflows\wheels-test.ps1 %CD%\..\venv-test'
         shell: bash