Update README.md

Author: simoun-asmar

Presentation/README.md

@@ -1 +1,15 @@
+# MarketFlash Project Presentation
+
+This video presentation provides an overview of the MarketFlash project, detailing the steps taken to transform raw, redundant data into a structured database and an interactive dashboard. The presentation is designed to give Markus and his team a clear understanding of how the data was organized and how the final dashboard meets their analytical needs.
+
+### Presentation Outline:
+1. **Initial Data Review**: Overview of the original datasets, highlighting data redundancy and the need for structuring.
+2. **Database Design**: Explanation of the Entity-Relationship Diagram (ERD), illustrating how data normalization reduced redundancy and improved data consistency.
+3. **Dashboard Walkthrough**: Demonstrates the final Tableau dashboard, with key features including KPI metrics, interactive visualizations, and filters for drilling down by Channel, Location, Audience, and Campaign Type.
+
+[Watch the Video Presentation on Loom](https://www.loom.com/share/33d6191735764c03a50f357252ce871b?sid=e2f2384e-98c6-4bcf-ad54-e159880847dd)
+
+---
+
+## 🎊 The Final Step: Project Complete! 🎊