Deep Link Micro Pages

An IoT micro landing page platform that embeds digital identities in physical products. Each item gets a unique QR code linking to a customizable micro page where customers can add links, text, images, and connect with other owners. Built for a family-owned screen printing shop in Los Feliz, CA. Demo at YQue.net.

Features

• Identity-as-a-service for apparel — bulk QR code generation linking to unique web pages
• Customizable landing pages — links, text, images, social media aggregation
• Social graph — friend requests and connections between product owners
• Generative badges — deterministic procedural artwork seeded from each identity hash
• Web push & SMS notifications — real-time engagement via VAPID protocol and Vonage/Sinch
• Post-sale engagement — brands maintain a digital channel with customers through their products
• Privacy-first — pages are anonymous and only accessible through physical interaction with the product

How It Works

Three ingredients make a Deep Link Micro Page:

1. Choose a physical object — t-shirt, hat, sweater, mug
2. Generate a unique identity — QR code or RFID tag with a unique hash key
3. Embed it — heat-transfer printing or direct-to-garment (DTG)

When someone scans the QR code, they land on their own mobile-friendly page. The passkey to customize it ships inside the product packaging — the buyer owns their page.

Background

My father owns a small business in Los Feliz selling screen printed t-shirts. We built this together to extend the life and utility of physical products, and to give his brick-and-mortar store a digital channel for post-sale engagement. We partnered with Y-Que Trading Post in Los Feliz to prototype the first batch.

Stack

• Backend: Flask, Gunicorn
• Database: MongoDB (users, content, credentials)
• QR Generation: qrcode + segno with styled PIL rendering
• Image Processing: Pillow, NumPy (badge generation)
• Auth: Flask-Login with passkey/magic link system
• Notifications: Web Push (pywebpush + VAPID), SMS (Vonage/Sinch)
• Rate Limiting: Flask-Limiter backed by MongoDB
• Deployment: Heroku / Vercel

Market Context

Competitors include Linktree ($45M Series B, 16M users), FlowCode (QR-to-landing-page, DTX Company), Carrd, and Beacons. DLMP differentiates on three axes:

1. Physical-first — identity is embedded in the product, not a social media bio link
2. Ownership — buyers get an anonymous page they control, not a brand-managed profile
3. Social layer — product owners can connect with each other through the platform

Cost Structure

Low marginal cost. Server infrastructure supports thousands of identities at ~$15/month. QR code heat-transfer printing costs ~$0.25/unit at scale. The product sells identity endpoints with a service-level agreement — constant or positive returns to scale.