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68 changes: 68 additions & 0 deletions .agents/product-marketing.md
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# DosCode Product Marketing Context

## Positioning

DosCode helps businesses in Kazakhstan launch working digital sales and operations paths quickly. The offer is not "cheap website development"; it is a practical path from offer to lead, message, payment, analytics, follow-up, automation, and product growth.

Primary promise:

- First landing mockup can be shown in 3-4 hours when the offer is clear.
- A focused landing or lead path can go live in 48 hours when content is ready.
- A practical project estimate can be prepared in one day.
- Bigger products are scoped by stages instead of open-ended agency retainers.

## Audience

- Small and mid-sized businesses in Kazakhstan that need leads, direct sales, operational visibility, or less manual work.
- Founders who need MVPs, SaaS products, dashboards, internal tools, portals, and early product validation.
- Restaurants, retail, service businesses, clinics, delivery teams, and e-commerce teams that already use WhatsApp, Telegram, Kaspi, iiko, 1C, spreadsheets, or CRM tools.

## Core Buyer Jobs

1. "I need leads quickly."
Build a landing page, form, Telegram/WhatsApp lead path, analytics, and a simple follow-up route.

2. "I need direct orders."
Build catalog, checkout, payment, Kaspi, pickup, delivery, loyalty, and an admin workflow.

3. "I need control."
Build dashboards, reports, roles, alerts, and integrations with tools such as iiko, 1C, spreadsheets, WhatsApp, Telegram, or CRM.

4. "I need a first product."
Build MVP, SaaS, internal platform, portal, backend logic, user roles, payments, integrations, and staged deployment.

## Offers

- 48-hour landing sprint: best for validating an offer, service page, direct sales campaign, or paid ad path.
- Business product build: best for e-commerce, dashboards, bots, admin tools, internal systems, reports, and operational automation.
- MVP / SaaS build: best for founder-led products that need users, backend, payments, logic, admin workflows, and deployment.

## Differentiators

- Founder-led, low-bureaucracy workflow.
- Direct implementation across design, frontend, backend, bots, integrations, analytics, and deployment.
- Strong fit for Kazakhstan workflows and tools: Kaspi, iiko, 1C, WhatsApp, Telegram, local business operations, multilingual pages.
- Real shipped product examples: DosPass, Chicago Pizza, RestoPulse, WhatsApp Operator Copilot, MMG, Tower Dental.
- Fast first artifact: mockup, estimate, landing, or product plan instead of long discovery theatre.

## Proof Points

- DosPass launched from idea to production in the UAE in about 6 weeks with real loyalty and WhatsApp flows.
- Chicago Pizza combines direct web/native ordering, loyalty, QR payments, admin, owner dashboards, and iiko-connected operations.
- RestoPulse turns iiko data into Telegram owner reports for restaurants.
- WhatsApp Operator Copilot supports teams that answer customers from multiple WhatsApp accounts.

## Messaging Rules

- Lead with the business outcome, not the tech stack.
- Do not imply every client needs AI. Mention AI only when it removes manual work, improves support, or creates measurable workflow value.
- Do not overclaim guaranteed revenue. Use grounded language: "helps", "designed to", "usually", "can".
- Keep all main public copy available in Russian, Kazakh, and English.
- Preserve `https://t.me/doscode_bot` as the primary contact route.
- Use fixed-price-by-stage framing instead of vague "custom quote only" language.

## SEO And AI Search Priorities

- Own queries around websites, landing pages, MVP development, business automation, dashboards, Telegram bots, WhatsApp automation, and e-commerce development in Kazakhstan.
- Make the page answer buyer questions directly: what to build, when to choose it, what integrations are possible, how fast the first step can launch, and how to contact DosCode.
- Keep `llms.txt`, `agent-map.json`, schema markup, sitemap, canonical links, and hreflang links aligned with the live routes.
19 changes: 10 additions & 9 deletions en/index.html
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<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<meta name="doscode-landing-version" content="v12" />

<title>DosCode — Websites, Landing Pages, E-commerce and MVPs in Kazakhstan</title>
<meta name="description" content="DosCode builds websites and landing pages in 48 hours, e-commerce, native apps, business dashboards, MVPs and automation for businesses in Kazakhstan." />
<title>DosCode — Websites, MVPs, E-commerce and Automation in Kazakhstan</title>
<meta name="description" content="DosCode launches 48-hour landing pages, websites, e-commerce, MVPs, Telegram bots, WhatsApp flows, dashboards and automation for businesses in Kazakhstan." />
<link rel="canonical" href="https://doscode.kz/en/" />
<link rel="alternate" hreflang="ru" href="https://doscode.kz/" />
<link rel="alternate" hreflang="kk" href="https://doscode.kz/kk/" />
<link rel="alternate" hreflang="en" href="https://doscode.kz/en/" />
<link rel="alternate" hreflang="x-default" href="https://doscode.kz/" />
<link rel="alternate" type="text/plain" title="DosCode AI summary" href="https://doscode.kz/llms.txt" />
<meta name="robots" content="index, follow" />
<meta name="author" content="DosCode" />

<meta property="og:type" content="website" />
<meta property="og:url" content="https://doscode.kz/en/" />
<meta property="og:title" content="DosCode — Websites, Landing Pages, E-commerce and MVPs in Kazakhstan" />
<meta property="og:description" content="DosCode builds websites and landing pages in 48 hours, e-commerce, native apps, business dashboards, MVPs and automation for businesses in Kazakhstan." />
<meta property="og:title" content="DosCode — Websites, MVPs, E-commerce and Automation in Kazakhstan" />
<meta property="og:description" content="DosCode launches 48-hour landing pages, websites, e-commerce, MVPs, Telegram bots, WhatsApp flows, dashboards and automation for businesses in Kazakhstan." />
<meta property="og:image" content="https://doscode.kz/v10/opengraph.jpg" />
<meta property="og:image:alt" content="DosCode — websites and digital products for businesses in Kazakhstan" />
<meta property="og:image:alt" content="DosCode — websites, MVPs, bots, dashboards and automation for Kazakhstan businesses" />
<meta property="og:locale" content="en_US" />
<meta property="og:locale:alternate" content="ru_KZ" />
<meta property="og:locale:alternate" content="kk_KZ" />
<meta property="og:site_name" content="DosCode" />

<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="DosCode — Websites, Landing Pages, E-commerce and MVPs in Kazakhstan" />
<meta name="twitter:description" content="DosCode builds websites and landing pages in 48 hours, e-commerce, native apps, business dashboards, MVPs and automation for businesses in Kazakhstan." />
<meta name="twitter:title" content="DosCode — Websites, MVPs, E-commerce and Automation in Kazakhstan" />
<meta name="twitter:description" content="DosCode launches 48-hour landing pages, websites, e-commerce, MVPs, Telegram bots, WhatsApp flows, dashboards and automation for businesses in Kazakhstan." />
<meta name="twitter:image" content="https://doscode.kz/v10/opengraph.jpg" />
<meta name="twitter:image:alt" content="DosCode — websites and digital products for businesses in Kazakhstan" />
<meta name="twitter:image:alt" content="DosCode — websites, MVPs, bots, dashboards and automation for Kazakhstan businesses" />
<meta name="theme-color" content="#f5f1e6" id="themeColorMeta" />

<link rel="icon" type="image/svg+xml" href="/favicon.svg" />
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