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HOFF: Human-Oriented Fast-Fashion Framework

The Human-Oriented Fast-Fashion Framework (HOFF) is a latent variable model designed to analyze, visualize, and document the multidimensional systems of fast fashion. It interprets garments not just as physical products but as Phantasmagorical Cultural Objects (PCOs)—complex socio-technical artifacts shaped by labor, material, cultural, temporal, and spatial forces.

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A conceptual and analytical framework for modeling, documenting, and archiving fast fashion artifacts as Phantasmagorical Cultural Objects (PCOs). HOFF integrates social, material, and temporal data to reveal the systemic dynamics of labor, design authorship, digital circulation, and cultural meaning within global fast fashion.

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