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Steel Sales Performance & Market Insights Dashboard

Analyzing reinforcement bar (rebar) sales in the Ethiopian market (2020–2026), built to showcase end-to-end data analysis skills relevant to steel manufacturing and diversified industrial groups.

Key Features

  • Monthly revenue & average selling price trends
  • 12-month revenue forecast (Prophet)
  • Breakdown by product, region & customer type
  • Seasonality analysis (Dry vs Wet season)
  • Interactive Plotly charts
  • Business insights & recommendations panel

Main Business Findings

  • Total simulated revenue12.88 billion ETB
  • Average selling price247 ETB/kg
  • Average estimated margin25.0%
  • Dominant regionAddis Ababa (~41%)
  • Most valuable customer segmentLarge Contractor (~22%)
  • Dry season (Nov–May) contributes ~67% of revenue
  • Top-selling productRebar 16mm Imported (Turkey) (~16%)

Strategic recommendations summary

  • Prioritize Addis Ababa & Oromia (~70%+ combined share)
  • Focus relationship management on large contractors & government projects
  • Align inventory & promotions with dry-season peaks
  • Evaluate local production of high-demand imported grades to improve margins
  • Monitor price–volume elasticity carefully

Tech Stack

Layer Tools
Language Python 3.10+
Data processing pandas, numpy
Visualization Plotly & Plotly Express
Forecasting Prophet
EDA & static plots Matplotlib, Seaborn
Notebooks Jupyter