This is on riak 1.3.1, Ubuntu 12.04 package.
root@riak-1:~# service riak start
Attempting to restart script through sudo -H -u riak
Riak failed to start within 15 seconds,
see the output of 'riak console' for more information.
If you want to wait longer, set the environment variable
WAIT_FOR_ERLANG to the number of seconds to wait.
root@riak-1:~# echo $?
0
$? should return 0 if the service has failed to start.