Code for start using Google Analytics data in R

Contents

• Hello world example
• Basic exploratory data analysis
• Data visualizations
• Users segmentation

Hello world example

Conect to Google Analytics from R and download basic data.

Basic exploratory data analysis

Learn about dataset:

• Calculate basic statistics (min, max, mean, median, standard deviation)

• Plot histogram to check distribution

• Plot line chart to check values in times

• Prepare subset with days with low and high traffic

Data visualizations

• Basic line chart - sessions in time

• Basic scatter plot - sessions in time

• Scatter plot with point size and color (bubble chart) - sessions in time

• Scatter plot with trend line - sessions in time

• Box plot - sessions distribution by dayOfWeek

Forecasting

Forecasting web traffic using Holt-Winters method. Inspired by Richard Fergie

Users segmentation

Clustering website users by interests using k-means method and visualization in 3D scatter plot using plotly.

Web traffic heatmap

Create heatmap of web traffic. Inspired by Todd Moy

Device comparsion

Compare behavior of different user segments (by deviceCategory).

Sessions calendar

Plot sessions calendar.

Others resources

All cases using library googleAnalyticsR by Mark Edmonson