This project showcases how as a data product manager you can bring flying tax service to New York by analyzing market data and building a product proposal.
In the second part of the project, I should came up with a scalable data strategy to address the massive amount of data and also process it to get the business insights they need to run and grow the business.
And finally, I selected KPIs and tested previous multivariate experiment results; perform funnel and cohort analyses; come up with a hypothesis and next steps.
This case study is presented in the form of a series of articles
Part 1 : Exploratory and UX research analysis to understand the deciding factors of the product launch.
Part 2 : Creating a winning product proposal using data.
Part 3: Building a data strategy to sustain the growth of the product.
Part 4: Iterative design to optimize the product.
Motivation
The intersection of Product Management and Data Analytics is one of my key research areas now. I think key to building products that people love is to incorporate user research, behavioral science, and data analytics into product management .
Blog
Full Blog can be found here https://medium.com/swlh/how-to-launch-an-end-to-end-mvp-of-a-product-using-data-135a68174a2