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An online travel agency wants to improve the hotel-booking experience by making it mobile-friendly and as easy as chatting with a friend.
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Some of the ways that they advertise the hotel rooms is through common hotel booking sites that aggregate rates from many OTA’s.
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They are able to determine how much they would like to spend on each click.
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They can set a different spend per click for each itinerary (itinerary is the unique inputs of the search: hotel / length of stay / checkin date / etc...).
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If they spend more, they will be more likely to be shown and will appear higher in the ranking.
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If they spend less, they will be shown lower in the ranking but if our bid is too low, they may not be shown at all.
- Identify key trends from booking and spending data
- How can the OTA agency improve?
- What are some deep insights based on the data