Data driven multi-touch attribution modeling with Markov chains
Server-side multi-touch attribution for Python. Flask middleware, framework-agnostic core, no ad-blocker blind spots
Multi-touch attribution modeling comparing Last-Click, First-Click, Linear, Time-Decay, and Position-Based models on a digital marketing dataset — quantifying how channel credit shifts across attribution rules.
Bayesian marketing mix modeling, multi-touch attribution, and causal inference toolkit for unified marketing measurement and incrementality analysis.
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